Wix, a popular low-cost CMS, has been under fire recently for running a controversial marketing campaign that impersonates WordPress unfavourably.
As part of the campaign, WordPress influencers were sent noise cancelling Bose headphones (we want some too!) which were signed from WP (WordPress) and had a QR code which led to a video series of a characterisation of WordPress as a drunk absent father. Yikes…
According to Wix representative, Maya Gill, the campaign was designed to: “connect with an audience that doesn’t think or know that Wix applies to their needs”.
WordPress creator Matt Mullenweg, has personally responded to the marketing tactic in a blog post named “Wix and Their Dirty Tricks”.
In this blog, he states that the downside of Wix is that users are unable to export or embed websites, files, or pages to another CMS.
Call us the mediator in the battle of Wix vs. WordPress as we break down the differences below in how they can work together with CiviCRM.
Integrating CiviCRM and Wix
As experts in CiviCRM integration, our first thought is always: “Does it work well with CiviCRM?”.
Unfortunately for Wix users CiviCRM can only be installed within a WordPress, Joomla, or Drupal website.
However, it may be possible to connect via an API but this can be expensive.
A more cost effective option would be to link the Wix site to another Drupal or Wordpress site which, in turn, would be integrated to Civi. But one can argue that that is a less than elegant solution.
WordPress and CiviCRM
The synergy of a WordPress front-end and CiviCRM back-end website is one that we have tried, tested, and trusted for years.
As the third CMS to be integrated with CiviCRM back in 2012, there are over 2,917 WordPress sites that use CiviCRM.
Is Wix Open Source?
Wix isn’t open source which means that the website code and functionality can only be modified by their own development team.
This is most likely why CiviCRM cannot directly connect to Wix websites, as WordPress, Joomla and Drupal are all open source.
What sets CiviCRM apart from the pack is that it is built by and for the Third Sector: its inbuilt functionalities are already geared towards the Not-Fot-Profit sector rather than commercial organisations.
Also, being open source means that additional functionality can be developed to suit, given that the code is customisable by any competent developer.
Advantages of Open Source
As WordPress is open source, there is a large community of developers who regularly create free and paid themes and plugins to add extra functionality to your website.
Due to this, it is simple to access extensive support and documentation if you need it by searching online using a website such as Stack Exchange or GitHub.
In the long run, open source software is much more cost effective as you can start small and choose to build upon your website over time with community support.
So is Wix worth it?
It is all dependent on what your needs and expectations are for your website.
If you’re looking for a simple front-end website which doesn’t require much technical know-how or complex functions then Wix may as well be considered.
Out of the two content management systems, we would recommend WordPress for the best of both worlds; ease of use and flexibility for personalised functionality.
Plus, if you decide to migrate your website to a different platform you can do this with a WordPress site but not with Wix.