Search Engine Optimisation (SEO)
Helping you stay as competitive as possible
Effective Search Engine Optimisation is about making each page of your website as ‘attractive’ to search engines as possible. Thereby turning up the volume – and quality – of your site’s visitors. Staying up there with the competition.
SEO isn’t rocket science. But it can be complex; involving following criteria for presenting the information on your site’s pages – and the data behind them – in ways that ‘robot’ search engines can record and rank when they crawl your web pages. But you don’t have to worry about all that technical stuff. That’s what we’re here for.
Identifying popular search terms for building traffic, making your site search-engine friendly, maximizing the unique value of your content, improving the relevance of the site’s meta data – we take care of all these factors and much more to help sustain the growth of the number of visitors to your website. It begins with a careful look at the market, and what the competition’s up to:
Market Analysis. Competitor Review.
By analyzing the most popular searches and keywords and phrases relevant to your business and sector – we can begin to see your competitors’ SEO strategies, and thus how to compete on the same terms. That means we can improve the number and quality of keywords and phrases to focus on improved rankings.
On-page (on-site) optimisation involves placing relevant words and phrases in the headlines, subheads and body copy of your web pages and HTML code. It’s all about ensuring that search engine (such as Google) ‘spiders’ find popular search-related content when they crawl your site.
We understand how to build fully optimised websites – and how to examine existing sites to highlight issues that are detrimental to their rankings. We can resolve those issues – and introduce SEO-friendly copy and content to boost your website’s relevance.
Tracking traffic – and reporting
Truly effective SEO involves consistently monitoring the traffic to your website – and acting on that information to further increase traffic. Our tracking and reporting tools provide highly measureable data about where your traffic’s coming from, how long it’s spending on each page, where it’s going to next… and much more. We can do it all for you. Or set up analytics software to give your people complete visibility of your website’s performance.
Strategic Link Building
Building links from other websites not only drives traffic through those links – but also builds your page rank. We research and build your in-bound links, aiming to establish cross-linking strategies with online partners. We will advise you on this and help with directory registrations.
Creating relevant content
Your pages should be optimised for search engines so that visitors will find you for their chosen search terms – yet what ultimately optimises your site is the quality of its content.
Google (et al) ‘looks’ for unique content; content that people actually want to read. So you get Google brownie points for doing precisely what your audience will love you for, keep coming back for, and share and link to.
We can create engaging, SEO-relevant copy for your website. Our highly experienced, brand-conscious copywriters create the words from scratch – or adapt content from press releases or other channels – to maximise your website’s ‘pulling power’ and impact.
For further information, please give us a call or drop us an email email@example.com.