Search Engine Optimisation

In order for your site to be easily found in the main search engines like Google, a certain amount of optimisation is required. Search engine optimisation is a powerful marketing tool that brings a healthy return on investment. However, effective search engine marketing is a complex affair and we understand that you may need help although you may be able to undertake some of the work in-house. Researching key search phrases and optimising the text and code of web pages around them is really important. Google's Keyword Tool is extremely useful for this.

Create a Blog

We would also encourage you to create a blog and engage with your customers, partners and other stakeholders. Using sites like Del.icio.us, digg and reddit to promote your blog and of course your main website, you can generate a groundswell of support which will boost your listings even further.

Strategic Link Building

Research and build your in-bound links. You should establish cross linking strategies with online partners. We can advise on this and also help with directory registrations. Getting people to link to your website not only drives traffic through those links but also builds your page rank!

Create relevant content

Creating effective copy for search engines and your customers needn't be a problem. Your pages should be optimised for the search engines so that visitors will find you for your chosen search terms. Your copy should also be clear and relevant as you need to sell them the product or service once they are on your site. We can help you create clear relevant copy for your website or adapt content from other channels. We work with PR professionals and can effectively edit press releases and other marketing materials to maximise their impact on the web.